SEO can be understood as marketing strategy, by ranking up high in Google, but it's the only 1st step of SEO. SEO has 2 more steps left which has almost remained hidden.
So what are the steps:
1. Short term strategy - Helps in quick marketing, few keyword ranking for increasing your reach-ability, estimated time is 1 month
2. Long term strategy - Helps in building a sustainable traffic, estimated time is 6 months
3. Ecosystem strategy - Helps search engineer in refining their knowledge and search, estimated time is 2 years and more
Now a days the search engine algorithm is mature, intelligent, and intuitive. While there are quite a few things that require technical expertise, the overall theme of SEO is pretty simple. So if you are targeting something short term strategy and planning to do some keyword ranking optimization, it's pretty simple.
Do these 5 step process and it would improve SERP within a month.
1. High performance is must : Your page should load as fast as possible, As an average measurement in GA if it is taking more than 7 seconds, you are bad, 4 seconds is awesome, even if it is 5 seconds, it's good. Write good HTML to save DOM execution time, use CDN to deliver CSS, JS and Image, use caching etc.
2. Understand your business and customers and write a quality blog about educating your product, talking about peripheral of your business domain, product and may be your competitors. This helps a lot to Search engine to decide your seriousness of the product, their social need and as the people will start consuming your product, Search engine will give lot of weight to your product, your website. Blog is to educate them, providing extra value about your product. Google algorithm also considers social websites, blogs and social contents to be pushed into Google news section, which is an advantage.
3. Keep watching your spamy links : Google Penguin updates are targeting to penalized website who create spamy link backs. With October Penguin 3.0 update it's much more clear that any anchor text manipulation and spamy link will get penalized. It's good to keep watching your links through webmaster or some tool and audit them at least once in 6 month. And work towards get good quality link back, blog is one of the strategy to get good link backs.
4. Content is the king and play on keyword density: Creating high quality content is still the central idea in SEO. Think about creating a content in much more organized, creative and new style. Like providing good meta information, images, bread crumbs for navigation, readable and something new(be creative). Use the keyword density keyword repetition intelligently on the page. You can use SEO quake kind of tool to check the keyword density. Every keyword repetition should have a value, it should not be just stuffed.
5. Promote your website on social website
Create Facebook page, twitter handle and other social properties to talk about your product, gather people and promote your website, links. This has 2 advantage, one social index score becomes better which also plays a role in SEO and other you can get extra traffic from social media.
And Few small things to remember:
- Don't publish or build business on illegal stuffs
- HTTPS serving websites are getting extra value
- Don't play on aggregation and content farming, now it doesn't work
- Only keyword stuffing can kill you
- Being mobile friendly website is quite helpful to receive mobile traffic
It's still simple to achieve good but you've have to focused, consistent and dedicated. It works, it really works :)